Why ScoreMore Shows Sold to LiveNation

The eighth year of the Neon Desert Music Festival, which is promoted by ScoreMore, took place over Memorial Day weekend in Downtown El Paso.In 2013, ScoreMore Shows co-founder Sascha Guttfreund turned down multiple seven-plus figure acquisition offers because he wanted to keep building the concert promotion company he and Claire Bogle started back in 2009, when he was just nineteen years old. Over the past five years, ScoreMore has continued to grow, launching the Mala Luna Festival in San Antonio; developing the Neon Desert Music Festival in El Paso; and promoting the touring JMBLYA Festival (which, earlier this month, brought rappers J. Cole, Migos, Young Thug, and T.I.—among others—to more than 80,000 fans in Austin, Houston, and Dallas), as well as the forthcoming Dreamville Festival, produced in partnership with J. Cole in his hometown of Raleigh, North Carolina. On Wednesday, the company announced that they are accepting an acquisition…View Original Post

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[source: https://www.texasmonthly.com/the-culture/scoremore-livenation/]