Dale Brisby’s Facebook bio describes him as a “legendary bull rider and Snapchatter”—a twenty-first-century duality of man if there ever was one. There’s some debate about the former: although Brisby spends most of his new Netflix reality series, How to Be a Cowboy, talking himself up as the greatest rodeo cowboy alive, the champion bronc-busters he fraternizes with politely beg to differ. But Brisby is indeed a legendary Snapchatter, not to mention YouTuber and TikTok star, where he’s successfully lassoed hundreds of thousands of subscribers with his comedy videos about the cowboy lifestyle. Brisby’s also an expert in branding—if not cattle, then himself. There’s a whole line of “Dale Wear” to that effect: T-shirts, ball caps, patches, and coffee mugs emblazoned with Brisby’s face and catchphrases…View Original Post
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