To select the headquarters for its new Futures Command, the U.S. Army took a page from Amazon, pitting American cities against each other in a bidding war similar to Jeff Bezos’s protracted search for the online retailer’s so-called HQ2. Starting with 150 potential locations, the Army used metrics like research funding and patents filed to narrow the list down to 30. Factoring in quality-of-life concerns further winnowed the contestants to 15, a list with significant overlap to Amazon’s 20-city shortlist. The Army then dispatched a ground team to evaluate the final five cities: Boston, Minneapolis, Philadelphia, Austin, and Raleigh, North Carolina. On July 13, the Army announced that it had selected Austin, citing the city’s entrepreneurial culture and the presence of the University of Texas,…View Original Post
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