U.S. Army Mirrored Amazon’s HQ2 Search Tactics in Choosing New Futures Command Location

Army Undersecretary Ryan McCarthy, U.S. Army Secretary Mark Esper, Army Chief of Staff Gen. Mark Milley and Army Vice Chief of Staff Gen. James McConville announce that Austin will be the new headquarters for the Army Futures Command during a news conference at the Pentagon July 13, 2018 in Arlington, Virginia.To select the headquarters for its new Futures Command, the U.S. Army took a page from Amazon, pitting American cities against each other in a bidding war similar to Jeff Bezos’s protracted search for the online retailer’s so-called HQ2. Starting with 150 potential locations, the Army used metrics like research funding and patents filed to narrow the list down to 30. Factoring in quality-of-life concerns further winnowed the contestants to 15, a list with significant overlap to Amazon’s 20-city shortlist. The Army then dispatched a ground team to evaluate the final five cities: Boston, Minneapolis, Philadelphia, Austin, and Raleigh, North Carolina. On July 13, the Army announced that it had selected Austin, citing the city’s entrepreneurial culture and the presence of the University of Texas,…View Original Post

The post U.S. Army Mirrored Amazon’s HQ2 Search Tactics in Choosing New Futures Command Location appeared first on Texas Monthly.

[source: https://www.texasmonthly.com/news/u-s-army-mirrored-amazons-hq2-search-tactics-choosing-new-futures-command-location/]

No tags for this post.